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LEGO wear

LEGO.com lifestyle wear.

The purpose and vision of the LEGO Group is to inspire children to explore and challenge their own creative potential.

We strive to accomplish this by offering a range of high quality and fun products centred around our building systems.

In the hands of children, the products inspire the unique form of LEGO play that is fun, creative, engaging, challenging - all at the same time.

This activity supports the child, giving it the special pride of accomplishment. In the process it "automatically" or playfully develops a set of future, highly-relevant capabilities: Creative and structured problem-solving, curiosity and imagination, interpersonal skills and physical motor skills - building with LEGO bricks is thus about "learning through play".

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